If you want to develop content for a website or blog, it is important you perform a keyword research in order to appear on a search result and to target potential customers. Strategically placing keywords in your contents will make a whole lot of difference in the position your content ranks among several other similar sites in the search engine result page (SERP).
keyword research/Finding keywords for a content is a search engine optimization process whereby you identify search queries people are searching for on a specific topic. This can be done by identifying high volume keywords which people use in search queries and including them in relevant contents. This way your webpage can appear high on the SERP.
Why You Should Perform A Keyword Research
One of the most important things to do if you want to rank organically is researching keywords. Finding keywords and incorporating them in contents have the following benefits.
- It helps you attract quality traffic to your site
- Keeps you informed about trends in the industry
- Helps you rank higher in SERPS
- Provides a clear understanding of market conditions
- Shows you what your customers want
- Provide insights into the most popular services and products
Check Out the Competition
Type your search query of choice into the major search engines. Note the displayed paid adds on the top right side of the SERP. These paid ads often indicate keywords high in value. This will also reveal insights into what keywords your competition is ranking for, and how difficult ranking for these terms will be.
Utilize Free Keyword Research Tools
The following are some free keyword research tool you can use to find high-value keywords people are searching.
Google AdWords keyword tool
The Google AdWords keyword tool is a free keyword tool that has many free features. You can enter a keyword, category or phrase to generate keyword ideas. This will also show the number of global and local searches for that keyword.
It provides good keyword representation, though not exact. You can check out what your competitor is doing by entering their site into the website box. The Google AdWords keyword tool will generate one hundred keywords from your competitors’ site.
Google trend is another free keyword research tool where you can enter a certain keyword and see how hot and trending it is. This will reveal your audience interest and an analytic keyword breakdown by region. Google trend will also generate a list of related keywords and other terms rising in popularity.
This helps you search for blog topics. Google blogs provide insights into popular topics in your niche. You can click on a competitor’s blog, analyse the comment section and determine the interest level on a given topic. This will come handy if you run a business blog and need topic ideas that will grab readers’ attention.
This is a more advanced keyword research tool, but with basic free keyword features. You can generate data to inform your choice of keywords for your business. It provides keyword suggestions from Google and word tracker, a competition analysis which provides accurate data of your competition. It also provides a Keyword Effectiveness Index (KEI) which offers valuable insight into keywords worth optimizing. With this, you can eliminate the guess work from the keyword searching process.
There are many keyword research tools that could help you to create optimized contents that will rank high in SERP and attract traffic to your site. By taking your competitor into cognizance and applying results from this research tools, you will be on your way to ranking high in search results.