A Beginner’s Guide to Finding Keywords


If you want to develop content for a website or blog, it is important you perform a keyword research in order to appear on a search result and to target potential customers. Strategically placing keywords in your contents will make a whole lot of difference in the position your content ranks among several other similar sites in the search engine result page (SERP).

keyword research/Finding keywords for a content is a search engine optimization process whereby you identify search queries people are searching for on a specific topic. This can be done by identifying high volume keywords which people use in search queries and including them in relevant contents. This way your webpage can appear high on the SERP.

Why You Should Perform A Keyword Research

One of the most important things to do if you want to rank organically is researching keywords. Finding keywords and incorporating them in contents have the following benefits.

  • It helps you attract quality traffic to your site
  • Keeps you informed about trends in the industry
  • Helps you rank higher in SERPS
  • Provides a clear understanding of market conditions
  • Shows you what your customers want
  • Provide insights into the most popular services and products

The Guide

Check Out the Competition

Type your search query of choice into the major search engines. Note the displayed paid adds on the top right side of the SERP. These paid ads often indicate keywords high in value. This will also reveal insights into what keywords your competition is ranking for, and how difficult ranking for these terms will be.

Utilize Free Keyword Research Tools

The following are some free keyword research tool you can use to find high-value keywords people are searching.

Google AdWords keyword tool

The Google AdWords keyword tool is a free keyword tool that has many free features. You can enter a keyword, category or phrase to generate keyword ideas. This will also show the number of global and local searches for that keyword.

It provides good keyword representation, though not exact. You can check out what your competitor is doing by entering their site into the website box. The Google AdWords keyword tool will generate one hundred keywords from your competitors’ site.

Google trends

Google trend is another free keyword research tool where you can enter a certain keyword and see how hot and trending it is. This will reveal your audience interest and an analytic keyword breakdown by region. Google trend will also generate a list of related keywords and other terms rising in popularity.

Google Blogs

This helps you search for blog topics. Google blogs provide insights into popular topics in your niche. You can click on a competitor’s blog, analyse the comment section and determine the interest level on a given topic. This will come handy if you run a business blog and need topic ideas that will grab readers’ attention.

Word Tracker

This is a more advanced keyword research tool, but with basic free keyword features. You can generate data to inform your choice of keywords for your business. It provides keyword suggestions from Google and word tracker, a competition analysis which provides accurate data of your competition. It also provides a Keyword Effectiveness Index (KEI) which offers valuable insight into keywords worth optimizing. With this, you can eliminate the guess work from the keyword searching process.

There are many keyword research tools that could help you to create optimized contents that will rank high in SERP and attract traffic to your site. By taking your competitor into cognizance and applying results from this research tools, you will be on your way to ranking high in search results.

Marketing Brisbane Brand Marketing Marketing Strategy Marketing Analytics Mobile Marketing Social Media Marketing B2B Marketing B2C Marketing Digital Marketing Content Marketing Email Marketing SEO Brisbane AdWords Management Facebook Advertising SEO Content Writing First Page of Google What is SEO What is Organic SEO One Page Websites Business Websites Ecommerce Websites SEO Pricing Facebook Pricing Email Marketing Pricing Free SEO Audit SEO Content Business Web Development SEO Brisbane Start A Business 2020 Grow Your Business Online Dominate The Market With SEO Online Marketing FAQs Social Media Marketing Brisbane SEO Brisbane SEO Geebung SEO Brendale SEO Banyo SEO North Lakes SEO Strathpine SEO Eagle Farm SEO North Brisbane SEO South Brisbane SEO West Brisbane SEO East Brisbane SEO Moorooka SEO Coopers Plains SEO Sunnybank SEO Springwood SEO Underwood SEO Slacks Creek SEO Logan Pay Per Click Advertising AdWords FAQs Content Writing FAQs Business Directory SEO Services & Digital Marketing Brisbane Marketing and SEO Brisbane SEO Brisbane Organic SEO Brisbane Google Ads Brisbane Local SEO Brisbane Social Media Brisbane SEO Services Brisbane SEO Consultant Brisbane SEO Company Brisbane SEO Brisbane Website Design Brisbane Website Developers Brisbane Website Designers Brisbane Website Developer Brisbane Website Development Brisbane Website Design Brisbane Website Designing Brisbane Cheap Website Design Brisbane eCommerce Website Design Brisbane SEO Website Brisbane Personal Website Design Brisbane Business Website Design Brisbane Entertainment Website Design Brisbane Portfolio Website Design Brisbane Non-Profit Website Design Brisbane Web Portal Website Design Brisbane Infopreneur Website Design Brisbane Educational Website Design Brisbane Brochure Website Design Brisbane SEO Consultant Brisbane SEO Services Brisbane SEO Services Gold Coast SEO Services Sunshine Coast SEO Services Sydney SEO Services Melbourne SEO Services Adelaide SEO Services Perth SEO Services Hobart SEO Services Canberra SEO Services Darwin A Frames Vinyl Banners Rectangle Flags Flyers Digital Print on ACM Sign Mesh Banners Lightboxes Window Graphics Wall Signage Parking Signs Illuminated Signs Digital Print on ACM Sign Car Wraps Car Magnets Stickers and Decals Custom Stickers NCR Booklets Envelopes Calendars Desk Pads Postcards Presentation Folders Letterhead Graphic Design Service Sign Installation Magnets Floor Graphics Large Format Stickers Acrylic Panel Signs Premium Pull-Up Banners Premium Business Cards PVC Plastic Business Cards Signage Signage Brisbane Building Signage Window Signage Signage Design Signage Installation Signage Printing Government Signage Transport and Main Roads Signage Tenders Signage Public Sector Signage Hospital Signage School Signage Medical Centre Signage Police Fire and Rescue Signage PCYC Signage Car Signage Signwriters Printing Printing Brisbane Government Printing Transport and Main Roads Printing Hospital Printing School Printing Medical Centre Printing Police Fire and Rescue Printing PCYC Printing Public Sector Printing Billboard and Signage Printing A Frame Printing Flags and Banner Printing Sticker Printing Display and Exhibition Printing Promotions and Events Printing Display Solutions Exhibition Display Stands Tradeshow Printing Flyer Design Business Card Printing Logo Design Car Wraps Commercial Wraps Van Wraps Ute Wraps Boat Wraps Trailer Wraps Van Wraps Full Car Wraps Partial Car Wraps Colour Change Wraps Carbon Fibre Wraps Paint Protection Wraps Window Wraps Trailer Wraps Wall Wraps Food Truck Wraps Printing Brisbane Car Wraps Gold Coast Car Wraps Sunshine Coast Car Wraps Brisbane Signage Brisbane Signage Gold Coast Signage Sunshine Coast Donate Now Donate To Qld Hospitals Donate To NSW Hospitals Donate To Vic Hospitals Donate To SA Hospitals Donate To WA Hospitals Donate To Tas Hospitals Donate To ACT Hospitals Donate To NT Hospitals Become A Corporate Ally Become A Wonder Worker Charity Fundraising Host A Fundraiser Leave A Bequest Critical Equipment Charities Best Charities To Donate To Kids Charity Australian Charities Queensland Charities Brisbane Charities New South Wales Charities Adelaide Charities South Australia Charities Melbourne Charities Victoria Charities Sydney Charities Western Australia Charities Perth Charities Tasmania Charities Hobart Charities Darwin Charities Northern Territory Charities Canberra Charities Australian Capital Territory Charities Australian Capital Territory Charities Australia Tradies Brisbane Commercial Brisbane Residential Buy Australian Services Buy From Australia Commercial Services Australia Commercial Services Brisbane Domestic Service Australia Domestic Service Queensland Local Business Queensland Residential Services Australia Residential Services Brisbane Seek Brisbane Tradies Brisbane Tradies Brisbane Queensland