A Beginner’s Guide to SEO


SEO is a marketing tool that is focused on increasing visibility of the results of organic search engines (not paid). SEO covers the technical and creative elements necessary to drive traffic, improve rankings, and increase awareness of your website on search engines.

There are different angles to Search Engine Optimization (SEO), from the contents on your webpage to the way other sites connect to you on the web. Sometimes Search Engine Optimization (SEO) is merely a matter of ensuring that your website is structured in a way that is understandable to search engine bots.

SEO is not just about creating websites for search engines. It’s about making your site even better for people.

This basic SEO guide is written to give an understanding of what SEO is and describe some areas of SEO. These include the terms and keywords used to generate traffic to your site, and increase the value for your website.

So, What Can SEO Do for Your Website?

It increases the visibility of your site to search engines: The primary function of SEO is to increase the distinctiveness of your website to search engines.

These are some basic principles which help to improve the visibility of your website using SEO.


Linking to your site’s content is an excellent indicator for search engines that your site has value. Google sends Spiders (or google bots) to search for information on new and updated pages. This is known as scanning and will lead to the inclusion of your website in search results. Linking internally is an excellent way to help Google bots search and index your site.

Internal links allow you to sort specific keywords and help distribute the “fair link” on your site. It is possible that some pages on your site may have more links than others, so it is essential to transfer part of the inheritance to the pages for which are most likely to convert visitors.

Anchor text

Anchor text that is concise but descriptive helps search engines to understand your content better. This is also very useful for users. When you add a link to a text, make sure the text is sufficiently relevant to the link and avoid phrases like “click here.”

XML sitemap

This is a document hosted on your site server that lists all the pages on your site. It’s a way for webmasters to tell search engines when new pages are added or updated. This is useful if your site contains pages that Google does not easily find, such as pages with few links or pages with dynamic content.

Content is King

The quality of your site’s content is the most critical classification signal for all search engine algorithms. If you do not produce content that is relevant, valid, fun, and useful at a regular rate, applying all the SEO practices will be wasted

Take Home

SEO is a broad topic, and it cannot be explained in one article, nonetheless, applying some of these principles will help you rank your site. Remember, nothing works better than good content when it comes to SEO.

Start your SEO campaign now!