Getting Results with Search Engine Marketing


Somewhere on the Internet, a potential customer is searching for your service/product. But who shows first on the search result page – your business or your competitor?

Search engine marketing is about appearing before your customers the moment they perform a search for your product or service. How then will you outrank your toughest competition, and take advantage of the immense traffic from search engines and be right there when you need to be found? The following steps will put you on the path of search engine marketing success.

Step 1. You need an effective Strategy

Most businesses go into search engine marketing without a plan. Avoid falling into this trap. You need to start by defining who your target audience is, identify their motivations and needs and figure out how your products/service can serve these needs.

Take a holistic view of your company position in the marketplace. Who is your toughest competitor? And what is your business competitive advantage? Set measurable goals and benchmarks, such as sales lead volume, website traffic increases, search rankings, and other ROI metrics. This is critical to measuring the effectiveness and success of your marketing campaign.

Step 2. Identify the best keyword phrases

Identifying the best keyword phrases for your business is key to the success of your marketing campaign. If you do not identify these keywords properly, your search engine marketing is doom to failure from the start.

When considering keywords, it is essential to use the keywords closely related to your business as well as most searched by your target audience. Get into your customer’s head and think about the potential phrases they are likely to use when searching for your products and services.

You can employ the services of keyword tools such as HubSpot, SEMrush, Moz etc. to help generate a list of highly searched keywords that will drive traffic to your site.

Step 3. Optimize your website for organic search

Having identified your most profitable keywords, you need to put them to work. This is where you need your website content. Optimize your content for the identified keywords. These keywords will attract organic traffic from search engines. Next is to optimize the code on your websites. Make it relevant and visible to search engines. Ensure all pages are crawlable and indexed by the search engines.

Step 4. Backlinks

Backlinks involve getting another authoritative website to link back to your site. The higher the quality of these links, the more relevant and more popular your website becomes in the search engines. And this will result in better rankings on the SERP.

Step 5. Manage an ROI Driven search marketing campaign

Pay per click ads (PPC) occupy top positions on the search result pages. With PPC, you only pay when a search user clicks on your ads and visits your website. In selecting terms for PPC, don’t choose based on search popularity alone. Ensure that your product/service will be of interest to the search user.

Your bidding strategy to business results should be measured in terms of cost-per-sale and cost-per-lead not just cost per click.

Always include a call to action button in your ad copy and direct the traffic to relevant landing pages. Providing a relevant and compelling offer will stimulate response and boost your ROI.

Marketing Brisbane Brand Marketing Marketing Strategy Marketing Analytics Mobile Marketing Social Media Marketing B2B Marketing B2C Marketing Digital Marketing Content Marketing Email Marketing SEO Brisbane AdWords Management Facebook Advertising SEO Content Writing First Page of Google What is SEO What is Organic SEO One Page Websites Business Websites Ecommerce Websites SEO Pricing Facebook Pricing Email Marketing Pricing Free SEO Audit SEO Content Business Web Development SEO Brisbane Start A Business 2020 Grow Your Business Online Dominate The Market With SEO Online Marketing FAQs Social Media Marketing Brisbane SEO Brisbane SEO Geebung SEO Brendale SEO Banyo SEO North Lakes SEO Strathpine SEO Eagle Farm SEO North Brisbane SEO South Brisbane SEO West Brisbane SEO East Brisbane SEO Moorooka SEO Coopers Plains SEO Sunnybank SEO Springwood SEO Underwood SEO Slacks Creek SEO Logan Pay Per Click Advertising AdWords FAQs Content Writing FAQs Business Directory SEO Services & Digital Marketing Brisbane Marketing and SEO Brisbane SEO Brisbane Organic SEO Brisbane Google Ads Brisbane Local SEO Brisbane Social Media Brisbane SEO Services Brisbane SEO Consultant Brisbane SEO Company Brisbane SEO Brisbane Website Design Brisbane Website Developers Brisbane Website Designers Brisbane Website Developer Brisbane Website Development Brisbane Website Design Brisbane Website Designing Brisbane Cheap Website Design Brisbane eCommerce Website Design Brisbane SEO Website Brisbane Personal Website Design Brisbane Business Website Design Brisbane Entertainment Website Design Brisbane Portfolio Website Design Brisbane Non-Profit Website Design Brisbane Web Portal Website Design Brisbane Infopreneur Website Design Brisbane Educational Website Design Brisbane Brochure Website Design Brisbane SEO Consultant Brisbane SEO Services Brisbane SEO Services Gold Coast SEO Services Sunshine Coast SEO Services Sydney SEO Services Melbourne SEO Services Adelaide SEO Services Perth SEO Services Hobart SEO Services Canberra SEO Services Darwin A Frames Vinyl Banners Rectangle Flags Flyers Digital Print on ACM Sign Mesh Banners Lightboxes Window Graphics Wall Signage Parking Signs Illuminated Signs Digital Print on ACM Sign Car Wraps Car Magnets Stickers and Decals Custom Stickers NCR Booklets Envelopes Calendars Desk Pads Postcards Presentation Folders Letterhead Graphic Design Service Sign Installation Magnets Floor Graphics Large Format Stickers Acrylic Panel Signs Premium Pull-Up Banners Premium Business Cards PVC Plastic Business Cards Signage Signage Brisbane Building Signage Window Signage Signage Design Signage Installation Signage Printing Government Signage Transport and Main Roads Signage Tenders Signage Public Sector Signage Hospital Signage School Signage Medical Centre Signage Police Fire and Rescue Signage PCYC Signage Car Signage Signwriters Printing Printing Brisbane Government Printing Transport and Main Roads Printing Hospital Printing School Printing Medical Centre Printing Police Fire and Rescue Printing PCYC Printing Public Sector Printing Billboard and Signage Printing A Frame Printing Flags and Banner Printing Sticker Printing Display and Exhibition Printing Promotions and Events Printing Display Solutions Exhibition Display Stands Tradeshow Printing Flyer Design Business Card Printing Logo Design Car Wraps Commercial Wraps Van Wraps Ute Wraps Boat Wraps Trailer Wraps Van Wraps Full Car Wraps Partial Car Wraps Colour Change Wraps Carbon Fibre Wraps Paint Protection Wraps Window Wraps Trailer Wraps Wall Wraps Food Truck Wraps Printing Brisbane Car Wraps Gold Coast Car Wraps Sunshine Coast Car Wraps Brisbane Signage Brisbane Signage Gold Coast Signage Sunshine Coast Donate Now Donate To Qld Hospitals Donate To NSW Hospitals Donate To Vic Hospitals Donate To SA Hospitals Donate To WA Hospitals Donate To Tas Hospitals Donate To ACT Hospitals Donate To NT Hospitals Become A Corporate Ally Become A Wonder Worker Charity Fundraising Host A Fundraiser Leave A Bequest Critical Equipment Charities Best Charities To Donate To Kids Charity Australian Charities Queensland Charities Brisbane Charities New South Wales Charities Adelaide Charities South Australia Charities Melbourne Charities Victoria Charities Sydney Charities Western Australia Charities Perth Charities Tasmania Charities Hobart Charities Darwin Charities Northern Territory Charities Canberra Charities Australian Capital Territory Charities Australian Capital Territory Charities Australia Tradies Brisbane Commercial Brisbane Residential Buy Australian Services Buy From Australia Commercial Services Australia Commercial Services Brisbane Domestic Service Australia Domestic Service Queensland Local Business Queensland Residential Services Australia Residential Services Brisbane Seek Brisbane Tradies Brisbane Tradies Brisbane Queensland