The simple truth is that Google AdWords is a huge platform and it’s almost impossible to set everything correctly if you do not follow a list or step by step guide.
To make it more complex, Google AdWords is a bit unforgiving. Minor errors, such as using default settings, can cost hundreds or even thousands along the way.
This is why we have decided to publish a list of frequently asked questions on AdWords to make sure you do not miss important details. Whether you have been running your ads for years or you are about to run new ads, review the questions below to see if there is room for improvement. But first,