Frequently Asked Questions AdWords

The simple truth is that Google AdWords is a huge platform and it’s almost impossible to set everything correctly if you do not follow a list or step by step guide.
To make it more complex, Google AdWords is a bit unforgiving. Minor errors, such as using default settings, can cost hundreds or even thousands along the way.

This is why we have decided to publish a list of frequently asked questions on AdWords to make sure you do not miss important details. Whether you have been running your ads for years or you are about to run new ads, review the questions below to see if there is room for improvement. But first,

What Is AdWords And How Does It Work?

AdWords is a system that Google has created to adapt to services and search engine products on Google’s affiliate sites. It comes up as a text ad that appears when users search for keywords related to your service, product, or offer.

AdWords works directly under a bidding system; what this means is that it works by the price of a given ad. The higher the rate, the higher the rank of the ad. Also, these AdWords ads are pay-per-click (PPC), which means you only pay the amount listed if someone clicks on your ad. While traffic is made via pay per click, prospects know exactly what they are clicking and what they want to buy. Therefore, such traffic is much more valuable.

What Is the Importance Of AdWords?

Google is undoubtedly the largest search engine on the World Wide Web and to use the web as a source of profit, you must use Google. The smarter you are at using it, the more you’ll benefit. Google AdWords makes your marketing task much more accessible by generating high click-through traffic using fitting keywords.

When these keywords are used to generate sales for business, the traffic generated by Google AdWords becomes income. Many factors contribute to the success of AdWords as a way to profit websites. Keywords are search phrases or search terms that when entered in the search box show relevant results for this search.

For example, a person looking for “SEO Brisbane” may get dozens of results and the user can click on any item to view results and details. However, the best search results appear on the top of the page and are more likely to attract traffic. These positions are taken by the best Google AdWords.

On the other hand, Google ads may also appear on relevant websites, such as “online betting websites” that appear at the corner of a sports website, are also easily accessible to visitors. Both of these situations are part of the Google AdWords campaigns.

Location targeting in AdWords further increases the importance of the campaign. Location targeting is one of the most essential and useful components for implementing a successful pay-per-click campaign.

This determines where a particular ad campaign will appear, and therefore you can customize advertisement to suit the targeted location. You can also turn off places where you do not want to show the ads. These features that accompany the AdWords campaign emphasize its importance for e-business.

Ad relevance is also an important feature that plays a vital role in the PPC campaign. Google and Yahoo have placed themselves as the major search engines.  As such, they have attached great importance to the relevance of the keywords on the landing page. It is therefore essential to ensure that keywords are closely associated with landing pages. If you are selling electronics or computer gadgets, then your home page should speak prominently of the services offered.

Since we have been able to define Google ad words highlight the importance of Google AdWords, let us focus on the reasons for using it to your advantage for a successful campaign.

Why are our ads not at the top?

The main reason is that the ad rank is not high enough. Two main factors make up the ad rating. These are the maximum cost per click (CPC) and the quality. A short-term solution to a better position is to increase the maximum cost per click, but if the quality level is low, this could be a mistake. Work to improve your quality score and Ad Rank, and you’ll be able to get higher advertising positions.

Return on Investment (ROI) should be a critical factor in deciding ad position, as it may not make sense to be in first place if you get a positive return from the lower ad position.

1. Are you targeting purchase intent keywords?

One of the biggest mistakes in AdWords advertising is in search keywords. When potential customers are researching, they are not yet ready to make a purchase, so the vast majority of the advertising budget will be wasted when approaching the keywords with the search intent.

Instead, focus on the keywords of purchase intent where you know that the potential customer is searching on Google to make a purchase.

2. Are specific keywords grouped into similar phrases or ad groups?

The goal of organizing your keywords into ad groups is to make your campaign clean and organized. Keyword organization plays a crucial role in an AdWords campaign because each keyword in a given ad group uses the same copy of the ad. This means that if you have many different words in the same ad group, your ad copy does not make sense to everyone (unless, of course, you write a boring generic ad, but you know this won’t work).

3. Are your ads 100% relevant to all keywords in the ad group?

Let us assume your potential client is looking for “brand specialist in Brisbane” your ads should focus on your keywords and landing page. Secondly, your keyword organization plays an essential role in determining whether your ads will be one hundred percent relevant or not. Lastly, organize your ads in ad groups with similar phrases, and then you can write ads that match your keywords.

What is the difference between cost-per-thousand (CPM), cost per view (CPV), cost-per-click (CPC)?

CPM: the cost per thousand is the amount you pay per thousand impressions received. The value is not in any way related to ad clicks.

CPV: CPV means the cost per visitor. This is what an advertiser pays to drive each unique visitor to your site. It can also mean the cost per view which is what advertisers pay for each unique user view of an ad or website typically used with a pop-up, pop-under, and interstitial ads. The cost per view on Google is more in line with direct marketing, where you pay Google to see your ad.

CPC: The cost per click is the amount that you pay for clicks received on your landing page.

What are Google's ad extensions?

Google ad extensions are listed below:

  • Call extensions: Call extensions are a type of ad extension, an ad feature that allows advertisers to include more information about their activities and offers for text ads such as the phone number of your business.
  • Sitelinks: This extension is one of the most used ad extensions in AdWords. Offer advertisers the ability to promote additional links to your site within a pay per click (PPC) ad. Also, advertisers can add descriptive lines to site links in an attempt to further develop the context.
  • Location extensions: You can extend your AdWords campaigns by dynamically attaching your business address to your ads, with location extensions. In addition to the description lines and uniform resource locator (URL’s) displayed in the ad text, the ad can also include the company’s address, company name, and phone number.
  • Social annotations: Google AdWords appends social annotations to Google+ to help advertisers. Google has launched advanced campaigns to help advertisers reach people with ads based on intent and context. Today, the research giant has launched a new feature that adds social annotations to Google+
  • Offer Ads: Offer extensions supplement search bids, allowing you to add a discount, coupon, or discount offer to any standard Google search ad. Previously, Google’s offer extensions were available in a private beta for advertisers selected from Google ads.
  • Seller Ratings: Google Seller Ratings are an “automatic extension” for Google AdWords that appears if you meet cetain basic requirements: at least 30 unique reviews, each of the last 12 months. A score consisting of at least 3.5-star rating
  • Extensions of mobile applications: Google launched a promotional advertising application that allows users to download the application from Google Play Store or iTunes, which adds to its already impressive range of mobile applications.
  • Announcement: A text ad is a form of marketing communication that advertisers can use to promote your product or service on the Google network.
  • Expanding ad and image expansion: a “suspended” extension to facilitate quick navigation to a specific and relevant section of an advertiser’s website. “
  • Extension of comments: Google says that adding an extension can improve the clickthrough rate (CTR) by 10% – 15%, so it’s worth trying. Reviewing extensions, in particular, can be useful. Allow you to add comments from third-party sources, awards, or positive impressions to your ad.

In some cases, one of the elements above does not make sense for your business, but, if possible, configure it all. Ad extensions tend to increase the click through rate, leading to a higher level of quality, which leads to a better ad position at a lower cost.

Are keywords complete, phrase or exact?

By default, AdWords will configure the broad match keywords. This means that your ads will appear on any keyword that AdWords considers relevant to your keyword. Did you know that? You will assume that if you add the keyword “Branding agency in Brisbane” your ads will only appear when someone searches for “Branding agency in Brisbane”. But this is not the case unless you use the exact match type. Phrase keyword allow AdWords to show your ads for any search that includes the keyword phrase. Of course, it’s important to look at match types to ensure your ads appear with the right keywords.

Why can’t we see our Pay per click (PPC) ads?

This is one of the frequent questions we encounter. There is no definite answer to this question, but there are several factors that can make it impossible for you to see your ads. Here are the most common in order:

Budget: The main reason why you cannot view your ad is that your ads are limited by your daily budget, which means you are not eligible to appear on every keyword auction. A simple verification of the percentage of missed impressions of your campaign due to the budget will show if this is affecting your drive.

Keyword: Are you looking for keywords that are not in your advertising campaign? Check carefully which keywords you have chosen to make sure you are not looking for the wrong keyword.

Ad Rank: If the ad rank is low, it will affect the number of public sales on which the ads are placed. The higher your ad’s position, the more likely it is that your ads will be placed in the results when you outperform your competitors. You can see it by sharing the percentage of impressions lost by your campaign due to placement.

IP exclusion: IP addresses can be excluded at the campaign level, and if you do not see your ads from your business location, your IP address may have been deleted.

Scheduling and bid adjustments: Your campaign may not be set to run at specific times of the day, or you may have lower bid adjustments. Also, if you have set your device bid settings, they will be able to limit searches or exclude them from mobile devices if your website is not mobile-friendly.

What are the first steps to take if your ads are rejected for any reason?

Yes, if your ads are rejected, you will receive notification along with an email. Once you know why your ads have not been approved, you can edit your ad and fix it.

Over to You

Most companies take advantage of some AdWords ad extensions, if you get it right, AdWords serves as the life-wire of any company online.

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