Digital or online marketing includes all marketing that takes place on the Internet or electronic devices. Online marketing includes search engine optimisation, social media advertising and public relations, email and, of course, the organisation’s websites used to reach out to the public.
SEO is an important part of any online marketing strategy because it harnesses the power of the search engine to capture inbound traffic. SEO is incorporated into websites, content and blogs with the objective of achieving a higher ranking on the search engine return page.
Equally important to the online marketing strategy is social media advertising. Brand recognition is vital and the sheer reach of platforms such as Facebook, Instagram, YouTube, Twitter and others offers the organisation an easy way to reach millions.
Your customers can engage with your brand 24/7 through the Internet. Companies with no online marketing strategy will lose out to the competition.