Social media marketing is about posting content, videos and images to engage the audience. It also includes social media advertising.
Advertising expenditure on social media now exceeds that of television. If you don’t have a presence on the news feeds of people’s digital devices you’re missing out. Users on platforms such as Facebook exceed two billion. Many of them will make purchase decisions based on research carried out on their Smartphones or laptops.
Because it is interactive social media marketing allows your customers to engage with you which makes your brand more likeable.
So, where do you start?
Your social media marketing strategy must start with a set of achievable goals. Write them down. Discuss them and ensure that they are realistic and that they support the goals of the organisation. Your goals could include –