SEO and PPC – Do They Both Have a Place in Your Online Marketing Strategy?


When it comes to generating organic traffic, you have some basic options: SEO or PPC or both. Do they both have a place in your online marketing strategy? We believe the answer is “Definitely yes”.

Pay for traffic using PPC hosted by Google AdWords, and others. These platforms allow you to display ads in the sponsored section of the search results page of the search engines. You then pay a fee, depending on the competitiveness of the chosen keyword, every time a user clicks on the ad for your site. Social media platforms also have their own PPC offerings which work along similar lines.

Alternatively, you can generate free traffic by getting higher scores on natural search results, getting your tabs displayed along with the sponsored results. By following the best SEO practices your website will show up on these pages more frequently. It may take time to get to the top of the natural results, but free and specific traffic is probably worth the investment in time.

But which approach is the best? It depends on your needs and budget. If you want faster traffic, then PPC may be the answer. But if you are on a low budget, it might make more sense to invest time in search engine optimizing your website. You can also use both, and in this way, achieve the desired result more quickly

What is SEO?

SEO stands for Search Engine Optimization. The goal of this marketing model is to get traffic to your site through organic or “natural” lists. The ultimate goal is to have your website on the top of the first returned page.

What is PPC?

PPC stands for Pay-Per-Click, a digital marketing model in which an advertiser is invoiced every time you click on their ads.

How does PPC and SEO help fit into your online marketing strategy?

Harmonize Your SEO with PPC Ads

Some PPC ads perform very well, while others do not. This is normal, but constant monitoring of performance metrics means that the content can be adjusted or tweaked for better performance

Optimization of The Landing Page

Both PPC and SEO depend to no small extent on the quality of a site’s landing pages. In the process of optimizing your website to meet the best SEO practices, the quality index of your PPC ad will also benefit. Google ranks websites based on the quality and relevance of the keywords, PPC ads and the keywords used in these.

Get Keywords

You can use keyword data from your PPC to create, your SEO plan. PPC ads offer a proven and truthful way to test your keywords. They allow you to understand what words have been used, clicked and converted. This information, in turn, helps to simplify the process of creating your SEO strategy.

Final Thoughts

Some providers still think of SEO and PPC strategies as entirely separate entities. This does not have to be the case. To get the best out of your drive, combine your PPC and SEO strategies for a cohesive approach to your online marketing.

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