If you’re not getting sales through search engine users, you’re losing out. This is why we employ talented SEO specialists to help you to increase your reach and to grow your bottom line.
An SEO specialist follows trends and analyses search engine behaviour. He then applies these insights to your web pages. This is to get your site to the top of the search engine return page SERP when people initiate a search for a product or service similar to yours.
How Search Engines Work
It has become a general trend for people to search the Internet when they want to purchase goods and services. In doing this they employ keywords and phrases. The search engines use complex algorithms to connect the search with the most relevant websites. Search engines such as Google and Bing use these keywords as one of their criteria in ranking your website.
More often than not in matching the keywords, the search engine will find millions of relevant pages. Only the very best sites will make it to the first SERP. Most people only look at the four or five sites. So, if your pages don’t make it to the top of the rank you are unlikely to attract any traffic through the search engine.