SEO is a cost effective and passive route for capturing traffic to your website.
The beauty of SEO is that well researched and implemented SEO brings not just any traffic to your site but users who are actually looking for products or service just like yours. Let me explain.
What is SEO?
Search Engine Optimisation is the art of designing a website and content such that it moves up the ranks of the search engine in question. This is vitally important to your Internet marketing strategy because your rank determines where you will appear when a user starts searching for product or service like yours.
75% of all searches take place on Google and 67% of all clicks happen on the five top websites on the first Search Engine Return Page or SERP. So, it is useful to look at how Google ranks your webpage.