Why you need SEO for your business
Some businesses think SEO practices do not apply to them. If your business offers a product or service, if certain keywords can be used in identifying your type of business on the search engines, then SEO is an essential tool to be included in your outreach and marketing efforts.
Millions of people resort to search engines every day to find services, products, local businesses and more. Local SEO can bring targeted traffic from the catchment area around your business, and if you’re a global player it brings every corner of the world into your playground.
Search engines check for relevancy. To do this they look for a certain keywords or phrases. Those websites that are the most relevant, usable and authoritative will appear near the top of the SERP. These are free quality leads, an active audience who are interested in what your business has to offer, and you don’t have to pay to get your message across.
Search engine optimization creates a cycle that reinforces itself. Having a solid SEO strategy means more store visits, more leads, more traffic, more valuable content, wider exposure, more external links to your pages. All these will increase your website credibility and authority, and it will be rewarded with higher ranking.