What is content marketing?


Content marketing is about sharing information. It is the marketing of a brand or business through sharing of entertaining, insightful and educational information. These should add value and improve the lives of your readers. Content marketing is not about pitching sales at your users, it is about assisting them in their decision making.

Content marketing is also a strategic marketing approach. It emphasises the creation and dissemination of valuable, relevant, helpful and consistent content. Its aim is to target, attract and retain a specific audience, with the ultimate aim of driving profitable customer action.

Content can be shared in many consumable formats such as:

  • Quizzes
  • Assessments
  • Emails
  • Videos
  • Blog articles
  • Cartoons
  • Webinars
  • Podcasts
  • Generators/calculators
  • Infographics
  • Apps

The Relationship Between Content Marketing and SEO

Improving SEO involves many tasks, but none comes close to improving your website SEO like content marketing. This is so because, content is information, and Google is looking to feature the most relevant, high quality of information to search users. If your website lacks such information, forget it. It won’t rank and you won’t be found.

There is no SEO without content. Content is king. When your website ranks on the SERP, it is there because of specific keywords in your content. Therefore, more content equals more keywords, increasing your chance of being found on the SERP.

Another important factor in search ranks is the number of high-quality backlinks your site receives. Google views your website as authoritative and it reflects positively on your search rank. The easiest way for other sites to link back to yours is through great content. Content that educates and adds value that other sites want to share and link to.

Furthermore, Google favours websites that regularly update their content. When your site has regular content, it significantly reflects on search results. Alternatively, when you stop updating your content, it sends a signal to the search engines that your website is old and outdated. It simply drops your rank to avoid search engine users’ access to outdated and low-quality content.

Content Marketing Improves Customer Relations

Content marketing does not deal with the acquisition of customers only. It is also an avenue to maintain existing customer relationships. And this is achieved by providing the following resources;

  • FAQs: frequently asked question is a content marketing technique where you answer customers questions thoroughly. FAQs can provide an avenue to send resources to users. It is also an effective way to generate organic traffic.
  • Tutorials: This will help your users get the most of your service/products by showing them how
  • Community updates: This is an avenue to promote your brand by sharing testimonials, or giving shootouts to clients to build a sense of belonging and togetherness.

The Route to an Effective Content Marketing Strategy

  • Identify how content marketing as a strategy fits into your marketing mix
  • Identify your target audience
  • Identify what type of content will best serve your target audience. Taking into consideration quality and regularity.
  • Promote your contents on social media
  • Include content marketing in all stages of the buyer’s cycle
  • Identify ways to involve customers in your contents
  • Monitor measure, improve and repeat.

Marketing Brisbane Brand Marketing Marketing Strategy Marketing Analytics Mobile Marketing Social Media Marketing B2B Marketing B2C Marketing Digital Marketing Content Marketing Email Marketing SEO Brisbane AdWords Management Facebook Advertising SEO Content Writing First Page of Google What is SEO What is Organic SEO One Page Websites Business Websites Ecommerce Websites SEO Pricing Facebook Pricing Email Marketing Pricing Free SEO Audit SEO Content Business Web Development SEO Brisbane Start A Business 2020 Grow Your Business Online Dominate The Market With SEO Online Marketing FAQs Social Media Marketing Brisbane SEO Brisbane SEO Geebung SEO Brendale SEO Banyo SEO North Lakes SEO Strathpine SEO Eagle Farm SEO North Brisbane SEO South Brisbane SEO West Brisbane SEO East Brisbane SEO Moorooka SEO Coopers Plains SEO Sunnybank SEO Springwood SEO Underwood SEO Slacks Creek SEO Logan Pay Per Click Advertising AdWords FAQs Content Writing FAQs Business Directory SEO Services & Digital Marketing Brisbane Marketing and SEO Brisbane SEO Brisbane Organic SEO Brisbane Google Ads Brisbane Local SEO Brisbane Social Media Brisbane SEO Services Brisbane SEO Consultant Brisbane SEO Company Brisbane SEO Brisbane Website Design Brisbane Website Developers Brisbane Website Designers Brisbane Website Developer Brisbane Website Development Brisbane Website Design Brisbane Website Designing Brisbane Cheap Website Design Brisbane eCommerce Website Design Brisbane SEO Website Brisbane Personal Website Design Brisbane Business Website Design Brisbane Entertainment Website Design Brisbane Portfolio Website Design Brisbane Non-Profit Website Design Brisbane Web Portal Website Design Brisbane Infopreneur Website Design Brisbane Educational Website Design Brisbane Brochure Website Design Brisbane SEO Consultant Brisbane SEO Services Brisbane SEO Services Gold Coast SEO Services Sunshine Coast SEO Services Sydney SEO Services Melbourne SEO Services Adelaide SEO Services Perth SEO Services Hobart SEO Services Canberra SEO Services Darwin A Frames Vinyl Banners Rectangle Flags Flyers Digital Print on ACM Sign Mesh Banners Lightboxes Window Graphics Wall Signage Parking Signs Illuminated Signs Digital Print on ACM Sign Car Wraps Car Magnets Stickers and Decals Custom Stickers NCR Booklets Envelopes Calendars Desk Pads Postcards Presentation Folders Letterhead Graphic Design Service Sign Installation Magnets Floor Graphics Large Format Stickers Acrylic Panel Signs Premium Pull-Up Banners Premium Business Cards PVC Plastic Business Cards Signage Signage Brisbane Building Signage Window Signage Signage Design Signage Installation Signage Printing Government Signage Transport and Main Roads Signage Tenders Signage Public Sector Signage Hospital Signage School Signage Medical Centre Signage Police Fire and Rescue Signage PCYC Signage Car Signage Signwriters Printing Printing Brisbane Government Printing Transport and Main Roads Printing Hospital Printing School Printing Medical Centre Printing Police Fire and Rescue Printing PCYC Printing Public Sector Printing Billboard and Signage Printing A Frame Printing Flags and Banner Printing Sticker Printing Display and Exhibition Printing Promotions and Events Printing Display Solutions Exhibition Display Stands Tradeshow Printing Flyer Design Business Card Printing Logo Design Car Wraps Commercial Wraps Van Wraps Ute Wraps Boat Wraps Trailer Wraps Van Wraps Full Car Wraps Partial Car Wraps Colour Change Wraps Carbon Fibre Wraps Paint Protection Wraps Window Wraps Trailer Wraps Wall Wraps Food Truck Wraps Printing Brisbane Car Wraps Gold Coast Car Wraps Sunshine Coast Car Wraps Brisbane Signage Brisbane Signage Gold Coast Signage Sunshine Coast Donate Now Donate To Qld Hospitals Donate To NSW Hospitals Donate To Vic Hospitals Donate To SA Hospitals Donate To WA Hospitals Donate To Tas Hospitals Donate To ACT Hospitals Donate To NT Hospitals Become A Corporate Ally Become A Wonder Worker Charity Fundraising Host A Fundraiser Leave A Bequest Critical Equipment Charities Best Charities To Donate To Kids Charity Australian Charities Queensland Charities Brisbane Charities New South Wales Charities Adelaide Charities South Australia Charities Melbourne Charities Victoria Charities Sydney Charities Western Australia Charities Perth Charities Tasmania Charities Hobart Charities Darwin Charities Northern Territory Charities Canberra Charities Australian Capital Territory Charities Australian Capital Territory Charities Australia Tradies Brisbane Commercial Brisbane Residential Buy Australian Services Buy From Australia Commercial Services Australia Commercial Services Brisbane Domestic Service Australia Domestic Service Queensland Local Business Queensland Residential Services Australia Residential Services Brisbane Seek Brisbane Tradies Brisbane Tradies Brisbane Queensland